Diego Landscape Solutions

The Challenge

Diego Landscape Solutions, a residential and commercial landscaping company serving El Dorado County, approached Brane Advertising with a clear need: a strong, credible brand presence that matched the quality of their work. Although the business was already trusted by clients who knew Manny and Samantha personally, the company lacked a professional brand identity, market positioning, and messaging framework capable of separating them from long-established competitors in a crowded local market.

The company needed a unified foundation that clarified who they are, what they stand for, and how they communicate—before any marketing or advertising could meaningfully begin.

Brane’s Solution

Brand Positioning Brief Development

Brane’s first major deliverable was a comprehensive Brand Positioning Brief—a strategic document defining Diego Landscape Solutions’ identity, personality, differentiation, and messaging. This brief established the foundation for all future creative, marketing, and communications work.

The brief codified several core elements:

Brand Identity & Vision
Diego Landscape Solutions was defined as a dependable, high-craftsmanship landscaping partner built on trust, personal service, and on-site leadership. The vision emphasizes becoming the most trusted, dependable landscaping partner in El Dorado County.

Brand Pillars
Dependability, craftsmanship, responsiveness, personable leadership, and integrity were established as the pillars of the brand’s promise and reputation.

Target Audience Clarification
Brane outlined a detailed audience hierarchy, prioritizing commercial property managers and HOAs, followed by homeowners and contractors. This gives future marketing efforts a precise direction.

Competitive Landscape Analysis
Through a full landscape review, Brane identified areas where Diego Landscape Solutions naturally differentiates itself, including reliability, owner-led oversight, and responsiveness—qualities often lacking in larger competitors.

Tone, Personality, and Messaging Framework
Brane established a brand voice described as calm, grounded, wise, and quietly confident—mirroring Manny’s presence on job sites. A multi-tier messaging system was developed to guide all future copy, from headlines to proposals to social posts.

Cultural Aesthetic Integration
The brief introduced visual inspiration rooted in Guatemalan heritage, woven subtly into color palettes, patterns, and iconography to honor the owners’ background without overwhelming the brand’s professional presentation.

Visual Guidance
Brane provided early direction for color palettes, typography, and textures that matched the brand’s craftsmanship-driven, earth-centered identity.

Contracted Scope for Ongoing Work

Through a formal service agreement, Brane established a long-term retainer arrangement to deliver ongoing strategy, content, SEO, and advertising support as the brand grows.

This agreement ensures continuity between the foundational brand strategy and future execution.