Honest AC
The Challenge
Honest AC entered the East Tennessee HVAC market with strong technical capability but no unified brand, minimal digital presence, low site engagement, and no proven advertising or SEO strategy. The company needed a complete marketing foundation—from identity to website to content—to compete with established regional HVAC providers.
Brane’s Solution
Brand Identity System
Brane rebuilt Honest AC’s entire visual framework, modernizing the logo, removing the “LLC” for clarity, establishing a consistent color and typography system, and creating an icon style adaptable across print, web, vehicles, and uniforms. This established a professional, cohesive brand presence suited for rural Tennessee markets.
Website Rebuild & SEO Infrastructure
Brane developed a new website focused on clarity, mobile performance, streamlined calls-to-action, and search-friendly structure. The rebuild immediately improved engagement and enabled search engines to deliver more regionally relevant traffic. Technical and on-page SEO—location-focused keywords, optimized metadata, and expandable blog architecture—established long-term visibility improvements.
Paid Social Advertising
Through systematic A/B testing, Brane identified high-performing message styles and the optimal spend level needed to reach the entire local audience. Findings showed that bold, candid creative outperformed softer messaging, and that increasing budget influenced frequency rather than reach—providing Honest AC with a highly efficient media model.
Content Engine Development
Brane launched Honest AC’s YouTube presence, created branded thumbnails and short-form assets, and converted transcripts into blog posts—building a multi-channel content system that reinforced SEO gains and elevated trust through accessible, educational material.
Impact & Measurable Results
Search impressions increased significantly after the website rebuild, with one period showing a 92% improvement.
Search ranking position improved dramatically, including one period showing a 96% lift and another showing an additional 32% gain.
URL clicks rose steadily as SEO matured, including one period with a triple-digit increase.
Website engagement time nearly doubled after the rebuild, indicating stronger user interest.
Traffic spikes during active advertising confirmed that Brane’s creative direction and market saturation strategy were effective.
YouTube content achieved above-industry engagement duration, reinforcing the value of Brane’s content engine.
